The Kim K Effect


You didn’t have to be in Armenia when Kim Kardashian and Kanye West were here to know what a grand effect it had on the country — it was the shot heard around the world. I was sad that they left just a week before my arrival, but I still proverbially followed their every step like a stalker. My packing party in LA quickly turned into a Kanye viewing party as soon as the show was announced, and when he jumped into the lake, we screamed as if Jesus  — or shall I say Yeezus — had walked out from the computer screen. Watch this YouTube clip of a friend who was the third to jump in after Kanye. It’s hilarious!

When I recently went to a pop-up art exhibit curated by Boston-born Anna Gargarian, who now lives in Yerevan, I saw this KIM Mayr Hayastan tee created by artist Samvel Saghatelian and knew I had to have it. It’s genius considering one of the first photo-ops that got released was of Kim and Khloe posing in front of the gargantuan statue. I loved Khloe’s caption under her Instagram photo: “Visiting the Mother Armenia statue today in Yerevan. The Mother Armenia statue symbolizes peace through strength. It can remind viewers of some of the prominent female figures in Armenian history. Who took up arms to help their husbands in their clashes with Turkish troops and Kurdish irregulars. I am woman hear me roar!” Of course the Kardashian hype has died down quite a bit since their departure, but every now and again their names do come up, especially when passing Karapi Litch, also known as Swan-ye Lake.

You can learn more about Hayp Armenian Pop Up Gallery and order your own KIM tee (15,000 dram or about $30) by contacting them through their website.


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